If you want to create PPC campaigns that convert, you need to understand how prospects think and what they’re searching for. Bidding on the right keywords will result in more clicks, but it also sets the stage for other important elements of your campaign: a persuasive ad and a high-converting landing page. If you don’t pay attention to user intent – their stage in the buying cycle and what they’re searching for – you could wind up with catchall ad and landing page experiences that speak to no one. Here are three ways ignoring user intent could be costing you […]
The post Why Ignoring User Intent is Costing You Money in AdWords by @Bellastone appeared first on Search Engine Journal.
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