I attended SMX East this year, and had the awesome opportunity to take in a wide variety of sessions. One of my favorites included “Content Marketing: Success by Design” with Eric Enge and Mark Traphagen. They gave a great presentation and offered plenty of great points designed to help brands take their content marketing efforts to the next level. Below are a few insights I took away from the presentation. Define Your Market Space One of the main goals of content marketing is to get in front of other people’s audiences through guest posting. The first question you should ask […]
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