Tuesday, October 15, 2013

First Page Rankings via Sacramento Search Engine Optimization Services

"Gabe Donnini’s July 2013 articles for Search Engine Journal reports on new data from Chitika Insights on the importance of search engine result positioning, following the recent Google algorithm updates. The study involved millions of ads in which a user was led to target sites through a Google search. The results were similar to those of a similar study published three years ago, in that the first item on search engine results pages (SERPs) generated the most website traffic than any other item on the list. The study further proves the value of high rankings on SERPs. This means that any company operating in Sacramento, where business is alive and kicking, can expect better site traffic if they have an effective SEO strategy in place. This requires the services of experienced Sacramento search engine optimization specialists like Champion Online Marketing."


Monday, October 14, 2013

Keep up a Good Reputation with Sacramento Online Marketing Services

"Just as the Internet provides small businesses with unprecedented opportunities for growth, it can also lead to business failure by way of a negative reputation. In an article on huffingtonpost.com, Carol Roth cites “online gossip” and “negative reviews” as Internet events which could create a disastrous online image for any company. She then lists down four practices that can help a small business maintain a good reputation online. Roth suggests such techniques as monitoring different sites, harnessing the support of loyal customers or fans, offering solutions to any unpleasant customer experience, and leaving isolated incidents alone. Small business owners in Sacramento, California may find it difficult to carry out such measures on their own, given their limited time and resources. Luckily, a reputable Sacramento online marketing company can help a small business maintain a good reputation on the Web."


Sunday, October 13, 2013

What Sacramento Internet Marketing for Small Business Often Entails

"The importance of Search Engine Optimization (SEO) cannot be ignored these days, especially if one aims to succeed in any business. Timothy Carter’s article for socialmediatoday.com states that good SEO strategies can go a long way in helping small, home-based business make their presence felt on the Web. The widespread use of the Internet and its applications has indeed changed the face of business everywhere, and has given small businesses a better chance of competing against more established rivals. However, many small businesses, including those in Sacramento, California, remain competitive by keeping their capital investment small while they increase their profit. This could mean limited resources, which usually do not allow for in-house Internet marketing operations. This is where an experienced Sacramento internet marketing company can lend support."


Saturday, October 12, 2013

Outsourcing Sacramento SEO Services: How Businesses Can Benefit from SEO

"On GoArticles.com, Grizzlee Solutions discusses the role search engine optimization (SEO) plays in the success of today's businesses. According to Grizzlee, achieving a high rank in organic search results on search engines is extremely vital for a business to succeed. As such, a company that depends on the Internet to communicate with previous, current, and potential clients should consider getting SEO services. While an owner can maintain the online presence of his business by himself, an SEO firm can do it far better and with exceptional results. For businesses operating in highly competitive markets such as those in major cities like Sacramento, online presence is necessary. Even small businesses are becoming more aggressive in their online marketing campaigns, slowly pushing up the figures revealed by the Federation of Small Businesses that only one out of four companies have a website. However, owning a website isn't enough; more importantly, the website has to be visible. Thi


Friday, October 11, 2013

Sacramento SEO: Traditional Marketing Slowly Losing to Online Marketing

"In an article for Ehow.com, contributor Debbie Mcrill discusses the top reasons why traditional marketing methods are slowly losing popularity to online or Internet marketing methods. According to Mcrill, the latter has made the downside of conventional methods more apparent. Although they proved useful in the past, traditional marketing methods can now be considered inferior in terms of timing, cost, customization, and pricing. In cities like Sacramento, California, marketing is a major area of concern for most businesses. Those who can't take on the challenges of a competitive market look for strategies to help them catch up. One of the many options that they find useful is search engine optimization or SEO Sacramento online marketing compaties provide. "


Thursday, October 10, 2013

Folsom SEO Experts Help New Bridal Boutique Attain Online Visibility

"Folsom, California (August 28, 2013) – The Folsom SEO experts at Champion Online Marketing are now helping Celestina Bridal Boutique attain high visibility on the Internet. The team will employ various strategies to help the new shop attract more customers. Boutique owner Teri Hughes called on the Champion team after recognizing the importance of promoting her business through the Internet. She knows that most potential customers surf the web to search for products and services and usually just check the first few results presented by Google, Yahoo, and the like. This is why she needs the expertise of SEO professionals to help her website rank highly on search engine results pages."


Wednesday, October 9, 2013

New Search Algorithms Demand Better Sacramento Search Engine Optimization Tactics

According to a Practical eCommerce article, updates to Google's search engine algorithms Panda and Penguin now compel website owners to reconsider their current Internet marketing strategies. Penguin 2.0, which was released on May 21, 2013, has given Google the ability to detect websites that have so-called spam links and phrase articles. Websites which have many link profiles that, in turn, possess plenty of spam links are particularly affected. It's not a stretch to say that some of the 2,407 websites known to be hosted in Sacramento employ these same tactics. With that in mind, Sacramento search engine optimization companies like Champion Online Marketing will definitely have their hands full catering to businesses and organizations that want to revolutionize their Internet marketing strategies. After all, the recent Panda and Penguin updates now require everyone to play fair.


Tuesday, October 8, 2013

Google Updates: Compelling Reasons to Hire a Trusted Folsom SEO Company

Google's search engine algorithm, dubbed Penguin, has made it even more challenging to wage successful search engine optimization (SEO) campaigns and achieve higher search engine rankings. According to Digital Journal, the online rankings of a number of websites took a big hit a mere 24 hours after Penguin 2.0, was launched. This was despite the fact that the objective of Penguin was to eliminate spam posts on Google's search results pages with the intention of making Web browsing less tedious and more efficient. Some business owners in Folsom may think this is irrelevant news, but the Penguin update goes to show that some of the old tricks in their marketing hat are no longer relevant or effective. For instance, websites may get penalized for posting irrelevant content or spam, as well as for having too many back links that lead to inactive or toxic sites. It thus pays to work with a Folsom SEO company that keeps tabs on the latest changes in this dynamic field.


Monday, October 7, 2013

Why Powerful Sacramento SEO Services May Be More Beneficial to Small Businesses

Kevin Knauss, guest blogger for the Sacramento Business Journal, reflects in a May 6, 2013 article on the limitations of social media for marketing small businesses. According to Knauss, social media marketing may not work for every company. He also stresses that there's more to using social media than just attracting followers and boosting sales. Active social media participation may not guarantee more loyal customers for a Sacramento business. One, therefore, needs to adopt the right strategy to provide a more meaningful social media experience for target customers, and also boost search engine optimization (SEO) efforts aimed at enhancing site visibility and search engine ranking. A reputable company like Champion Online Marketing that offers effective Sacramento SEO services can help your website rank higher on Google by ensuring the right keyword usage on every Facebook post or YouTube video.


Sunday, October 6, 2013

Getting Around the Internet with Effective Sacramento SEO

A Sacramento Business Journal dated May 3, 2013 touches on the potential of the social media site Pinterest to bolster a company's promotional power. Pinterest attracts more than 4 million followers daily across the globe, which represents a rather sizable pool of potential customers. This makes the photo sharing site a feasible marketing medium through which a company can promote its products or services. Despite Pinterest's wide reach, it is ultimately only a small facet of the whole internet marketing arena. Apart from engaging your target customers on various social media sites, you also need to enhance your business's online visibility so that interested Internet users can find you. Social media marketing thus needs to be paired with a thorough Sacramento SEO or search optimization campaign to boost your relevance and credibility online.


Saturday, October 5, 2013

Use Online Marketing in Sacrament to Bring Your Products and Services to Shoppers

Retail therapy, or the act of shopping to get in a better mood, actually works, according to renowned San Francisco therapist Peggy Wynne. Wynne offered this opinion to Kit Yarrow of time.com, in reaction to a study conducted by TNS Global which showed that more than half of Americans have engaged in retail therapy. Yarrow's report further says that many consider online shopping as a sort of “mental vacation.” Statistics show that about 83% of Internet users have purchased something online. In Sacramento, California, as it is in the rest of the world, the widespread use of the Internet has changed the marketplace, with more and more people getting information about products and services through the Internet, and actually completing purchases or booking services online. This has made effective online marketing in Sacramento a necessity for most businesses.


Friday, October 4, 2013

How Sacramento Internet Marketing Professionals Can Help You Use Social Media to Increase Your Web Visibility

One normally wouldn't associate NASA with Twitter, or with any social networking site for that matter. The organization can come across as either too high-brow or too geeky to engage in the sometimes frivolous chatter that takes place on social media. However, Rick Mulready reports on Entrepreneur.com that NASA actually has 500 social media accounts on various social networks that are maintained and updated by employees in 10 different locations. John Yembrick, the head of NASA's social media, told Mr. Mulready that NASA uses social media “to tell a story” and to engage its followers. Businesses in Sacramento, California and in other parts of the country that do not have the sufficient time, know-how, and resources to maintain effective online marketing programs on their own can call on Sacramento internet marketing experts to provide appropriate solutions.