Official FTC recognition and adoption by The New York Times leaves no doubt in my mind: 2014 is native advertising’s break-out year. Concurrently, the Google Oracle stuck a fork in guest blogging and declared it dead. Coincidence? I won’t discuss Mr. Cutts’ delineation between guest spammers and legitimate contributors. (The subject is well covered here.) Instead, I’ll discuss why 2014 is the year native advertising could begin to replace guest blogging in the content marketing universe. Comparison of Native Advertising and Guest Blogging Before diving into the reasons, let’s compare native advertising and guest blogging as it pertains to legitimate […]
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