6 Lessons About Non-Linear Content That SEOs Need to Know by @garyshack

In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on 30-second stories expecting people to simply listen and sit until the end.  It worked, no doubt about it. We enjoyed it. We bought the idea, and their products, too. We had no choice. First off, let’s revisit what linear storytelling means. It can be visualized as a chronologically arranged plot of a story. It starts from A, goes to B, and ends at C. End of story. Most TVCs run this way. Linear Storytelling: Non-linear storytelling, […]

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