After 17 years in the search engine marketing world I know one thing to be true: If Google thinks it’s important, we should be paying attention. The Google My Business release in June and “Pigeon” update in July indicate local business listings are a hot topic for the search giant. Most multi-location brands understand the benefits of higher ranking for local pages, but have questions about how to build out a solution across hundreds or thousands of locations. My aim is to help clear the air around two common approaches brands can take when optimizing location pages. The use of […]
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