Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One of the most underestimated tools are the custom columns for search funnels, namely assist clicks and assisted conversions. This article is designed to demystify the process and make it easier for you to implement these tools. Where to Find Assist Clicks and Assisted Conversions If you already know where to add competitive metrics in AdWords, jump to the next heading. Otherwise, here are brief instructions on customizing columns. Sign in to AdWords and open the […]
The post Understanding Assist Clicks and Assisted Conversions [PART 1] by @Rocco_Zebra_Adv appeared first on Search Engine Journal.
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