Content ideation is the process of finding relevant topics for content creation and deciding which ones would really resonate with your brand’s target audience. There are many ways to look for ideas for content pieces. Some of the common ones are: Doing a Google search for head terms and identify what topic is most commonly discussed. Use Ubersuggest or Google Keyword Planner to find keywords/terms with high monthly searches. Look at Google Analytics to see which landing pages have the highest page views and replicate their formats in future content efforts. The aforementioned content ideation techniques are a great place to start, but the following are […]
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