Wednesday, September 30, 2015

SEJ Unveils Speakers For #SEJSummit Atlanta! (Part 2) by @megcabrera

SEJ completes the speaker line up who will lead #SEJSummit Atlanta on November 10, 2015 at The Westin Peachtree Plaza, Atlanta, Georgia.

The post SEJ Unveils Speakers For #SEJSummit Atlanta! (Part 2) by @megcabrera appeared first on Search Engine Journal.

SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Tuesday, September 29, 2015

Facebook Updates Notes For Long-Form Content Publishing by @mattsouthern

Facebook has updates notes with a Medium-like look and feel.

The post Facebook Updates Notes For Long-Form Content Publishing by @mattsouthern appeared first on Search Engine Journal.

SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Monday, September 28, 2015

Google AdWords to Introduce Ad Targeting by E-mail Address by @mattsouthern

Over the next few weeks Google will be rolling out ad targeting by e-mail address.

The post Google AdWords to Introduce Ad Targeting by E-mail Address by @mattsouthern appeared first on Search Engine Journal.

Mars Google Doodle Posted Shortly After NASA Shared Evidence Of Water Flowing On The Red Planet

Google says it felt compelled to honor such an exciting discovery. The post Mars Google Doodle Posted Shortly After NASA Shared Evidence Of Water Flowing On The Red Planet appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

15 Ways Lean Startups can Maximize PR/Marketing Opportunities

With the right strategy and placement, marketing and PR opportunities can do wonders for a brand. If you’re a scrappy startup or just don’t have the resources for an in-house marketing team, outsourcing to a well-regarded agency can get pricey. So, how can a lean startup reap the benefits of PR and marketing without the hefty price tag? We asked 15 entrepreneurs from the Young Entrepreneur Council (YEC) to give us one creative strategy lean companies can use to stretch their dollar when it comes to PR/marketing opportunities. Their best answers are below. Allow Guests to Contribute Content Write articles that educate and engage […]

The post 15 Ways Lean Startups can Maximize PR/Marketing Opportunities appeared first on Search Engine Journal.

Sunday, September 27, 2015

Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting

Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data. The post Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting appeared first on Search Engine...

Please visit Search Engine Land for the full article.

Saturday, September 26, 2015

Video Machine Learning: A Content Marketing Revolution? by @chasemcmichael

Fast data, machine learning, and artificial intelligence are revolutionizing the video marketing industry and creating a competitive content marketing.

The post Video Machine Learning: A Content Marketing Revolution? by @chasemcmichael appeared first on Search Engine Journal.