By now, you’ve probably heard about the tiny little Google algorithm that hit the online world at the end of July. The folks at Google thought this tweak was so small, so insignificant, that they didn’t even give it a formal name. (We can thank Search Engine Land for the clever nickname we’re using now: Pigeon.) Even though this shift might have seemed small and powerless, the flapping of those pigeon wings has been felt by all sorts of companies who rely on local search domination. I’m talking about hairdressers, small restaurants, realtors, dentists, and the like. These are the people who […]
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