10 Tools To Give Your Instagram Campaign a Boost by @albertcostill

Did you hear the big news? Instagram recently unveiled several new features that are making its users all giddy. For those uninitiated, Instagram finally updated its system so that users can edit captions on their posts – previously this was a head scratching limitation. As the press release states, “a typo shouldn’t get in the way” of capturing your favorite moments. The other update was improvements to the Explore page which now features a ‘Photos’ tab and a ‘People tab. This will make it easier for you to find the accounts that you think are more interesting or relevant. Even without […]

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10 Tips for Writing Effective LinkedIn Inmails by @AltafGilani

LinkedIn has proved itself an incredible resource for B2B companies. For sales professionals, Sales Navigator is the “go-to” tool as it allows to search, identify and connect with prospects through LinkedIn inmails. Inmail is a messaging system through which you can email your lead without actually knowing their email id. According to LinkedIn, responses to inmails are guaranteed, as they are directly sent to your lead’s inbox. In case you don’t get a reply to your inmail within seven days, LinkedIn will return inmail credit to your account. You can avail benefits of Sales Navigator free for one month, after which […]

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The One Big Mistake Businesses Make With Content Marketing: An Interview With Jordan Kasteler by @brentcsutoras

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Jordan Kasteler of Red Door Interactive about content marketing. What’s really important right now in the world of content marketing, and what should people be focused on going forward? These are some of the questions I get his unique insight on the video below: Content Marketing Today: An Interview With Jordan Kasteler Here are some key takeaways from the video: Content marketing has been […]

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New #MarketingNerds Podcast: Taking Over a Social Media Account with Ashley Ward by @murraynewlands

In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ashley Ward. She digs into what it takes to take over and manage a new social media account. In this episode of Marketing Nerds, we cover: What things you should take advantage of to boost social media engagement online. Facebook ads as well as other ads that can help businesses, and how to use them. Dig into tactics: what works in the social media world. Help your client define their market. Who they want to engage with online as well as what message […]

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How to Find Niche Questions That Can Inspire Your Writing by @seosmarty

As writers and content marketers, we are expected to be a veritable fountain of unending creativity. Every second we are awake we are supposed to be pumping out ideas like they are going out of style. And we might wish that to be true, but fact of the matter is we tend to get more tapped out than anyone. Writer’s block can hit whether you are a creative writer, or a technical one. Trying to come up with topics for a blog, as an example, can be really difficult. After all, you constantly have to come up with new ideas, or […]

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Not Happy With Your YouTube URL? Now You Can Change It by @mattsouthern

When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today. Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers. Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube. The company states that starting this week it […]

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Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now? What can an aspiring marketing professional do to prepare themselves for working at an agency? Those are just some of the questions I get their […]

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SEO 101: The Importance of Adding Structured Snippets by @getlinkspro

A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to users about a link and the content provided therein. For instance, were you to search for a popular film of your choice, you would probably find among the top results IMDB (the Internet Movie Database); and the result would likely show alongside the star rating and possibly the number of votes contributing to said score. Likewise, you will probably see a few results showing sites where you can buy the DVD, in which case the snippets […]

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Google Pirate: What It Means for Web Content by @JuliaEMcCoy

It’s expensive going to the movies these days. With movie tickets costing around $10 per ticket for late night shows, and theaters charging top dollar for popcorn, soda, and candy, you can easily drop nearly $40 on a movie date for two. Sadly, that doesn’t even include going out to dinner. As movie expenses continue to climb with the release of 3D technology coming to theaters, people are resorting to downloading movies from torrent sites to save a buck. Why pay a pretty penny for that new action movie when you can just download it and watch it at home? […]

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Looming Decision By Apple Could Have Significant Impact On Search Market by @mattsouthern

It’s being speculated that Apple may be trying to distance itself from Google by dropping the company’s search engine as the default option within the Safari browser. There has been turmoil between Apple and Google ever since Google entered into the smartphone market and started competing directly with Apple. Steve Jobs has been quoted as saying he wanted to “destroy Android”, and one can only assume that this hostility towards Google hasn’t waned, especially as Android’s share of the mobile operating system market continues to rise. The Information broke the news about Apple potentially dropping Google as Safari’s default search […]

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Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out by @mattsouthern

A new change to Twitter’s mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering “tailored content that you might be interested in.” Twitter points out that they’re only collecting a list of apps you have installed, it’s not collecting any data about what you do within the apps. The company is calling this initiative an “app graph”, and intends to use the data to create a more personalized experience. Some of the things it may do with the data collected about your apps include: Improving “who to follow” by […]

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Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub by @dantosz

For the November edition of #SEJBookClub, we read “Dave’s Way”, written by Wendy’s founder and spokesperson Dave Thomas. The book was originally published in 1991 and chronicles Dave’s life through his childhood, military service, and all the way through building his very successful company. Although Dave passed away in 2002, his legacy is still going strong. Here are a few statistics about Wendy’s you might not have known:  In the first seven years, over 500 Wendy’s restaurants were opened! In 1999, Wendy’s was the third largest hamburger chain, but by 2012, Wendy’s squeezed Burger King out and took second place. As of November 2014, the company was valued […]

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How To Get More Publicity For Your Business: Interviews With Two Experts by @johnrampton

At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc Magazine, and Lisa Buyer of The Buyer Group. One is a reporter and the other is the CEO of a PR agency. If you have been trying to get coverage on major news outlets but haven’t seen much success so far, you’re going to want to watch the interviews below for the best tips. How to Pitch to Inc, Forbes, and Other Major News Outlets: An Interview John Boitnott Here are some key takeaways from the […]

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