Before we get started, allow me first to make a necessary—albeit dangerous—assumption: If you’re reading this you have at least a cursory understanding of how to setup and run a targeted pay-per-click campaign. If that isn’t the case it might be worth spending some time in Search Engine Journal’s handy-dandy paid search 101 library. Otherwise, let’s begin… Strategy Before Tactics: Why Paid Traffic is Special As with all forms of marketing, it is of the utmost importance to consider your buyer persona before building any type of campaign. With that said, let’s discuss what makes paid traffic unique. Paid traffic is […]
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