Thursday, August 28, 2014
"Unless you have extensive experience and knowledge on how to set up tracking metrics, it is best to consult with an experienced Folsom SEO company, who is skilled with internet marketing. An experienced Folsom SEO company would be able to effectively measure how well an SEO campaign has been working using various performance indicators, and employ this performance data to further enhance an SEO strategy. Your close collaboration is needed, especially at the beginning of an online campaign, to get specific about exactly what you want to achieve. This will determine the elements that will need to be measured to see how well the campaign has been working."
Tuesday, August 26, 2014
Errors – People these days are discriminating with what they want and need, and company websites aren’t immune to these. Tracking errors enables website owners to know when the numbers drop. Getting a monthly or weekly report of “404” errors (aka page not found) is one thing; the host of online marketing metrics provided by Google Analytics is another, and are quite useful. Successful internet marketing for Sacramento businesses start and end with measuring results against the various metrics set up to quantify and calculate the effectiveness of a company’s marketing strategies. Without these metrics, and the absence of concrete statistics, a business will be subject to the winds of unpredictability, without ever having the means to quantify the success or failure of their marketing efforts.
Thursday, August 14, 2014
Social media can influence your search engine rankings and help generate leads, so your website has to be a source of relevant, original, and keyword-optimized content. Likewise, articles linked to your business should be worth the time to read for your customers and their networks. A company like Champion Online Marketing offers Folsom SEO strategies aimed at keeping your website (and online presence) fresh, especially in the eyes of your target market. With these services, you can drive more traffic to your site and get more customers.
Tuesday, August 12, 2014
The most immediate and practical applications of IoT are apparently in consumer goods. Already, many home appliances, heating devices, and car monitoring gadgets make use of the technology, and IT experts are predicting a significant expansion of its applications in the foreseeable future. When this happens, internet marketing will take on a new dimension, as IoT enhances the basic functions that online marketers perform. Premiere Sacramento online marketing experts like those in Champion Online Marketing are at the forefront in harnessing the benefits of this revolutionary technology.