While search marketing has certainly seen its share of change over the last decade and half, there have always been some things that remain constant. One of these has been the Display URL—that friendly line of green text that shows you where your click will take you. But will the Display URL stick around forever? Some recent Yahoo SERPs suggest that the search engine is testing ads that have no Display URL at all. First spotted by BrandVerity, revealed several ads that were composed entirely of a headline and supporting ad text. Interestingly, from the screenshot you can see that while […]
The post Who Placed that Ad? Yahoo Experiments with No Display URL in PPC Ads by @johnrampton appeared first on Search Engine Journal.
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