Following the holiday season, many people invite positive change into their lives as they resolve to kick off the New Year with a fresh start. And they willing to pay for it, ringing up $5.6 billion in resolutions. New Year’s rings out with opportunities for marketers as well, as they empower people work to make their dreams a reality – or at least drop a few pounds in the process. The weight-loss industry will see the greatest spend annually at $20 billion in revenue. While nearly half of Americans (45%) usually make a New Year’s resolution, by the end of the first week, […]
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