For December’s #SEJBookClub, we read Start with Why by Simon Sinek. The book’s tagline is “How great leaders inspire everyone to take action.” Inspiration is a common thread throughout the book and serves as a bottom line for starting with “why”. I was first introduced to Simon via his TED Talk focusing on the importance of knowing why we do what we do. Sinek asserts that knowing why we do what we do is how we inspire ourselves and others. How do you explain it when things don’t go the way you may assume? Or when people seem to defy […]
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