After a successful beta launch of Promoted Pins, first introduced eight months ago, Pinterest has announced its decision to give all users the ability to take advantage of this advertising unit. Starting January 1, “reservation-based” Promoted Pins will be available to all US users at a CPM. Here are some of the benefits of Promoted Pins, based on data gathered from the beta launch: Promoted Pins perform as good or better than organic Pins. Brand advertisers achieved about a 30% bump in earned media from people who saw a Promoted Pin and saved it to one of their own boards. […]
The post Pinterest To Roll Out Promoted Pins To All US Users Starting January 1, 2015 by @mattsouthern appeared first on Search Engine Journal.
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