Tuesday, December 16, 2014

3 Best Practices for Utilizing the Newest Bid Strategy for Outranking Competitors by @michaelaknight

Having a hard time out-bidding your biggest competitors with any of your keyword search campaigns? There’s a new, and more discreetly implemented bid strategy that can help you show your ads above the competition whom you thought were ‘above your reach.’ With Google’s new bid strategy “Target outranking share,” you can do just that. There has been no official AdWords blog post on the specific strategy yet, but here is a quick synopsis: The “Target outranking share” uses your auction insights to come up with benchmark domains to outrank or the option to add your own specific competitive domain to […]

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