What makes South Africa so interesting is that some 52 million people call it home. What makes it difficult is that there are 11 different languages, and there’s a history of division between the diverse population. Masingita Mazibuko, a director of marketing for skincare brand Pond’s, stated that “the trick is to know your customers.” With over 91% of B2B companies engaged in content marketing in the United States, it’s clear that brands have been trying to know their customers by creating content that is appealing to that specific audience. While some would argue that South Africa is behind in […]
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