Why Focus on Long Tail Keywords?

While writing our book ‘Optimizing your WordPress site’ I worked closely together with Joost de Valk to create a section on Search Engine Optimization. The first chapter — after the introduction in SEO — had to be keyword research. ‘Keyword research is the basis of all Search Engine Optimization,’ Joost explained to me, ‘without proper keyword research, all other things are basically useless’. Back in 2010 Joost, had already written a post called the basis of keyword research in which he states ‘keyword research is the basis of all search marketing’. At the very least my husband is consistent! And more […]

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