At Pubcon 2014 in Las Vegas, the SEJ team had the opportunity to catch up Erin Sagin of Wordstream to talk about remarketing with PPC ads. One thing you may notice about remarketing is that you tend to be followed around be the brands you visit online, especially with companies Amazon. That can sometimes be interesting, and at other times it can be downright creepy. On the other hand, sometimes you can get remarketed to by a company you haven’t visited in months, and that may not be the greatest way to spend advertising dollars. But I’m not an expert […]
The post How To Spend Your Remarketing Budget Wisely: An Interview With Erin Sagin by @lorenbaker appeared first on Search Engine Journal.
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