At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John Busby of Marchex What’s working in call tracking and what isn’t? How can marketers better measure the success of their call tracking efforts? I used the time with these experts to dig deep into those questions and get the answers, which you can see in the videos below. Click-to-Call Optimization: An Interview with Chris Cox Here are some key takeaways from the video: Chris has been seeing a big shift towards mobile in all aspects […]
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