Since the European Search Awards is quickly approach, I sought out the expertise of returning judge Gianluca Fiorelli to learn more about the judging process and to discuss the prestige behind these awards. Now going into its fourth year, the winners of the 2015 European Search Awards will be announced in Berlin, Germany on Wednesday, April 22nd, with many of the continent’s foremost digital and content marketers expected to be in attendance. I will be there covering the event on behalf of SEJ. In this interview with Gianluca, I got his first hand perspective as a judge on what it takes to win a […]
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