A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. Many changes have to do with shifting trends in the search and PPC industries, in terms of the strategies employed by search engine developers and the behavior of their users. A robust PPC strategy needs constant tweaking to be responsive to the rapidly changing market conditions. Those who are not keeping track of the service changes and industry developments may actually lose advertising market penetration over the coming year. Keep an eye out on the following […]
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