Snapchat announced today that it will now be giving media publishers the ability to distribute short, edited clips of news and information. Content distributed via Discover will behave just like Snapchat’s Stories do — short clips arranged in sequence that will expire after 24 hours. In addition to having outside companies distribute content via Discover, Snapchat is said to be working on distributing its own original content as well Make no mistake about it though, while Discover is positioned as being all about delivering creative content to users, its also a vehicle for advertising. Each story featured in Discover is […]
The post Snapchat To Deliver Bite-Sized Pieces Of News And Entertainment From Media Publishers by @mattsouthern appeared first on Search Engine Journal.
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