Go big or go home. It sounds like a mantra made just for sports, but it also applies to Google. That’s because those websites who hit the top SERP spots tend to get more attention than those who appear down below. Consider this study profiled on Marketing Land: A little more than 71 percent of searches ended with a page one click. Only about 6 percent of searches, on the other hand, landed clicks on pages two and three of results. It’s clearly vital to get your company’s name high up in search results. But at the same time, many believe […]
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