Russian search engine Yandex made a controversial decision last year when it decided to stop valuing inbound links in its algorithm that ranks search results. Now it appears Yandex has done an about-face, reversing their previous decision while introducing harsher penalties for paid links. An abundance of paid links to Russian sites is in part what led to the decision to stop valuing links in the first place. Yandex believed that devaluing all links would put an immediate end to link selling. Much to the dismay of Yandex, link selling only dropped 16% as a result. Starting in May, Yandex […]
The post Yandex Starts Valuing Links Again in its Search Results Algorithm by @mattsouthern appeared first on Search Engine Journal.
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