Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes. Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these […]
The post 4 Steps to Successfully Coordinate Your Content by @AllieGrayFree appeared first on Search Engine Journal.
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