Google announced it is making some changes to how URLs are displayed in mobile search results. In fact, it won’t be displaying URLs at all anymore. Instead, Google will display the “real world” name of the site in lieu of the domain name, while the URL structure will be displayed in a breadcrumbs-like format. Here is a side-by-side example of the changes, with the old search results on the left, and new search results on the right: Google explains that this change was made for the benefit of searchers: “To help mobile searchers understand your website better when we show it […]
The post Google to Drop Domain Names in Favor of Site Names in Mobile SERPs by @mattsouthern appeared first on Search Engine Journal.
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