“How-To” Searches on YouTube up 70%, More Than 100M Hours Watched So Far in 2015 by @mattsouthern

When it comes to searching for how to do something, 91% of smartphone users rely on their devices to find that information. This has resulted in a 70% year-over-year increase in “how-to” searches on YouTube, according to this article published by Google today. In 2015 alone over 100 million hours of “how-to” content have been viewed on YouTube in North America. The most popular of these content types deal with how to do practical things like tie and tie, how to apply makeup, how to cook recipes, and so on. The majority of these searches are coming from millennials, with […]

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