Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content by @mattsouthern

NBC reports that an undisclosed, “phantom” algorithm update is rolling out in Google search right now which is primarily impacting publishers of “how-to” style content. HubPages, a collection of more than 870,000 miniblogs containing informational content about wide varieties of topics, saw its Google search traffic drop 22 percent from one week to another on May 3. Websites like eHow, WikiHow, and Answers.com are other sites that have seen significant drops in traffic over the past couple of weeks. Glenn Gabe, of New Jersey-based G-Squared Interactive, is the one to coin the phrase “Phantom” update because this update came without warning, […]

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