The screen is blank. Your hands hang motionless over the keyboard. It’s time to write… about something. Every content marketer knows this feeling. It’s that moment of uncertainty at the beginning of the writing process. Is this topic really worth writing about? Will my audience care? What do they really want to read? Marketing is a test of empathy. The better you are at getting into the heads and hearts of your audience, the more successful you’ll be. And the first test of empathy is finding the topic. Luckily, it doesn’t have to be a shot in the dark. As […]
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