Google's search engine algorithm, dubbed Penguin, has made it even more challenging to wage successful search engine optimization (SEO) campaigns and achieve higher search engine rankings. According to Digital Journal, the online rankings of a number of websites took a big hit a mere 24 hours after Penguin 2.0, was launched. This was despite the fact that the objective of Penguin was to eliminate spam posts on Google's search results pages with the intention of making Web browsing less tedious and more efficient. Some business owners in Folsom may think this is irrelevant news, but the Penguin update goes to show that some of the old tricks in their marketing hat are no longer relevant or effective. For instance, websites may get penalized for posting irrelevant content or spam, as well as for having too many back links that lead to inactive or toxic sites. It thus pays to work with a Folsom SEO company that keeps tabs on the latest changes in this dynamic field.
http://www.championonlinemarketing.com/google-updates-compelling-reasons-to-hire-a-trusted-folsom-seo-company/
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