A Sacramento Business Journal dated May 3, 2013 touches on the potential of the social media site Pinterest to bolster a company's promotional power. Pinterest attracts more than 4 million followers daily across the globe, which represents a rather sizable pool of potential customers. This makes the photo sharing site a feasible marketing medium through which a company can promote its products or services. Despite Pinterest's wide reach, it is ultimately only a small facet of the whole internet marketing arena. Apart from engaging your target customers on various social media sites, you also need to enhance your business's online visibility so that interested Internet users can find you. Social media marketing thus needs to be paired with a thorough Sacramento SEO or search optimization campaign to boost your relevance and credibility online.
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