What could be better than having more customers? How about having loyal customers who constantly buy from you! As business owners, most of us understand customer loyalty is important, as they can bring in a constant source of profit and income. Therefore, we are always seeking new ideas on how to boost customer loyalty. According to the research done by Customer Service Institute on customer retention, 65% of a company’s business comes from existing customers. Furthermore, it is often cheaper to market to existing customers. It can cost 5 to 8 times more to attract a new customer than to keep […]
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