Thursday, October 23, 2014

Why Content Marketing Will Never Go Out of Style by @JuliaEMcCoy

Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year. So how do you market today, when everyone can easily choose to ignore you? Content marketing, or marketing disguised as actual content, is the answer. And here’s why—good content marketing will […]

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